Admeld, a New York-based company that processes more than 40 billion ad transactions each month across six data centers around the world, was designing every server it employed and wrote every line of code in house, by hand. As the company grew (and continues to grow), increased demands were made on its infrastructure, particularly in maintenance and manageability. As their infrastructure grew beyond a handful of servers to hundreds, manual updates became an intractable problem. As more servers were brought online, Admeld needed infrastructure automation to handle the sheer volume of updates, file movement and the addition of new developers.
