Case Study: Admeld
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"Prior to deploying Hosted Chef, we did everything manually. It generally took me a couple of weeks to get access to the servers I needed and at least a day to add a new developer. With Opscode, I can now add a couple of developers within 20 minutes. Additionally, when we set up a new ad serving system, the set-up time goes from two to three days to an hour. This is simply one of those tools that you need regardless of what your environment is."
Ian Meyer, Technical Operations Manager
"Four months ago we spent more time on maintenance. Now we are doing a lot more innovation. Opscode is exceeding our expectations and we are looking forward to leveraging Hosted Chef for future projects."
Ian Meyer, Technical Operations Manager
The Challenge
Admeld, a New York-based company that processes more than 40 billion ad transactions each month across six data centers around the world, was designing every server it employed and wrote every line of code in house, by hand. As the company grew (and continues to grow), increased demands were made on its infrastructure, particularly in maintenance and manageability. As their infrastructure grew beyond a handful of servers to hundreds, manual updates became an intractable problem. As more servers were brought online, Admeld needed infrastructure automation to handle the sheer volume of updates, file movement and the addition of new developers.
The Solution
Admeld's Technical Operations department deployed Opscode's Hosted Chef. Hosted Chef is a server configuration management automation engine that lets IT managers express the design of the company infrastructure in code, affording the benefits of repeatability, agility and version-control. Further, Hosted Chef serves as a centrally managed data store for information about company servers and can execute dynamic, "infrastructure aware," actions across any portion of a given environment. Those integrations enabled Admeld to scale more quickly and better manage its servers (including adding developers), dramatically saving both time and money.
The Results
- Increased agility to more efficiently manage platform configuration.
- Reduced new developer set up time from days to minutes.
- Increased scalability to ensure server growth maps with the company's rapid growth.
About Admeld
Admeld is a New York-based company that processes more than 40 billion ad transactions each month across six data centers around the world. Admeld's mission is to keep premium publishers on the cutting edge of advertising technology, enabling them to maximize their revenue and sell their inventory smarter and safer. Their high-tech, high-touch approach generates the maximum yield for every ad impression by giving publishers access to demand from hundreds of sources (ad networks, DSPs, etc.) on their own terms.
Admeld recently announced their acquisition by Google, Inc.
www.admeld.com
About Opscode
Opscode is the leader in cloud infrastructure automation. We help companies of all sizes develop fully automated server infrastructures that scale easily and predictably; can be quickly rebuilt in any environment, and save developers and systems engineers time and money.
Our team is comprised of web infrastructure experts responsible for building and operating some of the world's largest websites and cloud computing platforms. Opscode is headquartered in Seattle, Washington, USA.
