FeedMagnet

Social media is always on. The infrastructure that supports it needs to be too.

FeedMagnet enables some of the world's largest companies to harness the full power of social media. To do so, they've maximized the potential of the public cloud using Opscode Hosted Chef.

The Challenge

FeedMagnet aggregates and curates social media channels into compelling, easily manageable and highly effective online visualizations, driving greater audience participation and response for businesses around the world. Powering the company's unique service are more than 100 Rackspace hosted servers, allowing FeedMagnet to maximize its compute investment and leverage the public cloud's economies of scale. However, leveraging the public cloud also entails significant management, making infrastructure automation a necessity for FeedMagnet's lone IT professional.

The Solution

FeedMagnet deployed Opscode Hosted Chef® to automate its Rackspace-powered public cloud infrastructure to ensure resource flexibility and availability for its Fortune 500 client-base. Using Hosted Chef, FeedMagnet has automated the creation, management and monitoring of more than 100 servers, enabling seamless configuration management of IT resources and saving significant time and expense, all while ensuring stellar client services.

The Results

  • Reduce manual management to minutes per day, versus hours or days before, significantly lowering costs and enabling greater focus on higher order priorities
  • Ensure unparalleled customer service by eliminating the risk of human error in FeedMagnet's infrastructure
  • Deliver always-on, highly flexible infrastructure resources by automating changes within FeedMagnet's multiple IT environments
"Stable, consistent resource availability is critical to our business. Hosted Chef is a model for reuse that makes everything from server creation to management to monitoring seamless and inexpensive." Boyd Hemphill, Chief Systems Architect, FeedMagnet

FeedMagnet helps businesses like AMD, General Electric and Verizon Wireless harness social media in ways that are responsible and that impact their bottom line.

Learn more about FeedMagnet

About Opscode

Opscode is the provider of Chef, the automation platform for the coded business. Opscode Chef provides the speed, flexibility, and efficiency to compete in the digital economy. By modeling IT infrastructure and application delivery as code, Chef empowers businesses of all sizes to easily scale to meet demand, eliminate down time, manage complexity, and accelerate time to market.