IGN is a leading Internet media and services provider focused on the video game and entertainment enthusiast markets. Collectively, IGN's properties reach more than 70 million unique users worldwide (February 2011, comScore). Its network of video game-related properties (IGN.com, 1Up. com, GameSpy, FilePlanet, TeamXbox and others) is one of the web's leading video game information destinations; IGN also owns and operates leading men's lifestyle site, AskMen, and entertainment site, UGO.com. With an imminent data consolidation and migration to a single, large scale datacenter in Las Vegas on the horizon, IGN was faced with challenges including the immediate need for better configuration management, and the requirement to rapidly virtualize that hardware into a virtual configuration.